Choosing The Right Advertising for Your Business in New York

If you are a business in New York, you want to find the best ways to get the word out. You’ll want to choose the right advertising so you can reach the right kind of people. This guide will show you how to do that.

Some advertising methods will be effective and can attract the right audience. Others may seem a little too broad in reach, but still can get the job done. Either way, you need to get the messaging right.

Also, if you have a good offer in front of the right people, there will be those that will bite like fish. If you are a business owner planning their advertising, keep reading. Let’s get started.

1. Billboards

Yes, New York state billboards are still one of the best options. They can get the attention of motorists and passer-byers. However, you want the design to be less distracting and more about driving the message home.

It takes a few seconds for someone to look at a billboard and take in the information. You have to make it quick and to the point. Because they need to get their eyes back on the road fast.

Are billboards expensive? That depends on whether or not the product or service appeals to a wider audience or not. If it’s focused on a specific type, it could get expensive.

2. Online advertising

The good news is that there’s an alternative to that. However, it’s going to require the power of the Internet. Online advertising platforms have proven themselves to be cost-effective.

Meanwhile, you can utilize the platforms as a way to laser target your ads at your specific audience. You can use Facebook or Google’s ad platforms. Those ads will appear if a user fits a specific demographic or psychographic.

With Google ads, you can target certain keywords. This can also include local keywords for cities in New York. For example, you can have an ad appear with the keywords ‘plumbing service nyack ny’.

Both Facebook and Google are used by countless people every day. So it’s a good place to set up shop when it comes to advertising. Plus, you can even have an ad set up with a budget of just $5 a day.

Keep in mind that the higher the budget, the more people it will reach. Even if your budget is low, your ad will be effective.

3. YouTube ads

These ads can be viewed on YouTube before the video you want to view plays. Of course, people will skip them all the time. For this reason, you want the first couple of seconds to count.

Get to the point fast. However, YouTube ads will have other challenges besides getting skipped in five seconds. The bar for entry in terms of this type of advertising is high.

That’s because there isn’t a true approach to how you can make YouTube ads work. Trial and error is key here. But we stand by the advice of making your message count within the first few seconds.

You can catch their attention in that time frame. But the question is: how?

4. Guest blog posts (paid)

Here’s the thing: guest blog posts aren’t so bad. If you can write them yourself, good. If not, get someone else to do it for you.

Either way, being a guest blogger gives you a chance to demonstrate your knowledge and authority on a certain topic. Make sure these posts appear on blogs that are relevant to your niche and industry.

Also, guest posts may follow a certain protocol that you need to follow. By this, we mean a certain word length, style, and quality. It can get rejected if the piece of content does not follow the guidelines.

5. Other offline advertising methods

Yes, offline advertising is not as glamorous as it used to be. But it can still get the job done. What kind of methods are they?

It’s none other than good ol’ fashioned television, radio, and print ads. Some may not even touch this because they may be pricey. Unless you have a product or service that has a super wide appeal, then have at it.

Final Thoughts

These five advertising types are great for when you need to advertise your business in New York. It’s important that you do a bit of trial and error to see which type will be better suited for you. Depending on the audience, they may be responsive to online ads but not so much with offline ones.

All that matters is that you have to make it count. Make sure it’s the right offer in front of the right people. Know who those ‘right people’ are. You don’t want to sell a service aimed at senior citizens to young adults, do you?

Of course not. Get your ad in front of the right people in the right places and success will be assured.