Ford Bronco Build And Price: You can now specify your ideal Bronco, whether you plan to buy one or not. In addition, several roof modifications are cutting pricing on the Bronco’s two most expensive variants.
The 2021 Ford Bronco Construct & Price feature, also known as the configurator, is now live, and while the Blue Oval’s website was once again sluggish at launch, things have improved to the point where you can now build your 4×4 and see how much it’ll cost you.
On reveal night, Blue Oval released many new details about the 2021 Ford Bronco and 2021 Ford Bronco Sport models on its website. Parts of the event went off without a hitch, but others did not. The good news for Ford was that demand was enormous — fans almost threw credit cards at their computer screens in the hopes of reserving these new SUVs.
What’s the downside? They had no choice since Ford’s website was inundated by would-be $100 Bronco reservation holders, bringing the entire process to a standstill.
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Officials from Ford tell Roadshow that the firm bolstered up its server infrastructure to handle the flood of traffic, but it still battled to keep up in the hours after the internet tool went live at 12:01 ET on Friday.
That’s understandable given the abundance of options and decisions to be made. According to a Ford release, over 190,000 reservations have already been placed for the upcoming body-on-frame bruisers. Many of those people will undoubtedly be logging on soon to build their ideal Bronco.
(New reservations have slowed, since Ford officials acknowledged in late July that the business had received over 150,000 $100 hand-raisers in the two weeks following the vehicle’s unveiling.)
Combinations of 2021 Ford Bronco build and price configurator
Reservation holders and fans can use the 2021 Ford Bronco Build & Price tool to choose between two- and four-door body variants, as well as trim lines like Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, and First Edition. You can see the models in multiple colours and pricing out options and bundles for the first time.
While Ford was eager to release the base prices of each Bronco variant when the vehicle was first unveiled, this is the first time the firm has detailed the prices of add-ons. (Because this vehicle is going on sale considerably sooner, the B&P tool for the unibody Bronco Sport has been online for some time.)
The configurator also features a visualizer that allows for three-quarter views from both the front and rear, with the doors and roof on or off, but some of this extra functionality appears to be painfully inconsistent right after the site goes live.
The initial production will take place in 2021. Ford Bronco models are still on schedule to arrive in Spring 2021, and Ford said it will contact reservation holders beginning in December to assist them with the ordering process.
The colour of the Bronco’s roof changes.
Bronco Nation, a fan site dedicated to the automaker’s cars, has released new information on the availability of several roof options. The top-end variants of the 2021 Ford Bronco, the First Edition and Wildtrak, will only be available with molded-in colour hardtops at launch.
The models were first introduced with black-painted modular hardtops, but those tops won’t be available until late 2021 in order to reduce build combination complexity and ensure superior quality. Furthermore, white multipiece hardtops will not be available until the 2022 model year, and body-color tops will not be available until the 2022 model year.
Hit the trails with your mates in the 2021 Ford Bronco 4-Door.
The bad news is this. The good news is that switching to 100 percent mold-in-color tops cuts both complexity and assembly costs, which Ford is passing on to First Edition and Wildtrak consumers.
On certain models, the cost of the black-painted roof option has been reduced by $1,895. Ford had previously stated that the fully loaded First Edition model would cost $60,800, which means that Bronco prices will now start at $58,905 before options.
The Wildtrak was first announced with a price tag of $50,370, which means the most expensive non-limited-edition 2021 Bronco will now start at $48,475.
To Roadshow, a Ford official confirmed the correctness of these roof developments.
You can see some of the colours and models in our new gallery above, but we’re betting you’ve already moved on to Ford’s Build & Price tool. (That’s OK.) We’re in the same boat.)