At the festival, attendees pay $38 for ‘unfiltered Hot Dog Water
Hot Dog water: Thousands of people flock to Vancouver’s Main Street for the annual Car Free Day festival.
Among the various food and drink kiosks, visitors were treated to an interesting new offering this year: unfiltered Hot Dog Water.
“We’ve created a recipe,” self-styled Hot Dog Water CEO Douglas Bevans told Global News, “having a lot of people put a lot of time into research and a lot of people with backgrounds in science actually developing the best version of Hot Dog Water that we could.”
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The drink, which comes in a sleek glass bottle filled with water and a single hot dog, is “keto compatible,” according to the sign at the Hot Dog Water booth, and will help the user “lose weight, boost cognitive function, look younger, [and] increase vitality.”
The warning also mentions that the beverage is high in salt and causes anti-inflammatory reactions.
“It’s a little too science-y for me,” Bevan told Global News. “So the protein in the Hot Dog Water helps your body absorb the water, salt, and other nutrients you’d need after a workout.”
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The Hot Dog Water, which is unfiltered, was marketed at $37.99 as a “event pricing.”
He said, “They’ve been drinking that for hours.” “We used roughly 60 litres (16 gallons) of genuine hot dog water.”
According to Global News, the booth also marketed Hot Dog Water lip balm, breath spray, and body scent.
The protein-rich beverage did, however, come with a catch, which was noted in fine language at the bottom of the sign:
“Hot Dog Water seeks to inspire critical thinking about product marketing and the crucial influence it can have in our purchase decisions through its absurdity.”
Bevans, an artist and tour operator, told Global News that the idea came to him as a satire on health marketing’s “snake oil salesmen.”
He told Global News, “It’s really sort of a reflection on product marketing, especially sort of health-quackery goods marketing.”
According to the media site, Bevans spent roughly $1,200 on the marketing effort, which included bottles, labels, branding, and other expenses. He does, however, expect to have made an effect.
“Based on the feedback, I believe people will reconsider some of the other $80 bottles of water that will be released, such as ‘raw’ or ‘smart waters,’ or anything else that lacks any substantial scientific basis but boasts a lot of spectacular marketing.”
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