LinkedIn’s newest marketing strategy is to use AI-generated faces. This strategy is gaining popularity as agencies and marketers experiment with it to determine the best way to market their services. This marketing tactic has a bright future.
AI generated faces: Fake profiles on Linkdin
LinkedIn allows professionals to connect with each other through a professional network. It’s not always safe to share personal information. Although the site has a history for removing spammers and fake profiles, it doesn’t mean that they aren’t out on the internet.
LinkedIn takes the necessary precautions to ensure that their members don’t get robbe. LinkedIn has a new feature that will ensure that users don’t post their real credentials to the social network.
The website will notify users if they post photos that are too similar to other images and warn them against sending money to unknown people. Although it’s not a big deal, it shows that the company cares about making the social network safer.
Artificial intelligence-generated images are being use by some companies to create fake profiles. This could lead to new types of online fraud.
AI-generated faces: Artificial intelligence
LinkedIn’s newest marketing strategy is AI-generated faces. Deep learning is used to create these profiles. This means that computers can make convincing images of human faces. It is difficult to determine if the photos are genuine. A recent study found that only half of these photos could be correctly identifie by an average internet user as fake.
Stanford University researchers investigated LinkedIn’s use of AI-generated profiles. The researchers found over 1,000 fake profiles on LinkedIn with fake facial photos. Over 70 organizations and businesses were among the fake accounts. Sales firms created profiles to increase sales. These bots allowed companies to bypass LinkedIn’s message limits.
Unsuspecting members even sent messages from some of these accounts. The conversation was switch to the actual person when they reply. Although it is unclear what the purpose of this practice was, it is clear that companies use AI-generated profiles to expand their online reach without having to hire new employees.
Twitter bots
An AI-generate face is being use in the corporate world according to a Stanford researcher. These profiles can be use to increase interest in specific companies and attract leads.
Recent research has shown that people cannot distinguish between computer-generated faces and real people. This results in a greater trust gap between the two.
Renee DiResta is an associate professor of public policy at Stanford University. She was shock by a pitch from Keenan Ramsey. The account was clearly fake. She opened the profile to see a blurry photo with focus in the middle. She noticed that the person had choppy hair. The earring on the profile photo was also missing.
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DiResta began an investigation into fake LinkedIn accounts. Over 70 companies were list on the profiles as potential employers. Many of these companies employed outside marketers to increase sales. Some were unaware of the process behind creating these photos.
LinkedIn Response
LinkedIn, one of the most popular social networking sites in the world has been fighting fake accounts. AI-generated faces ban fake employees. It has been fighting bots and misrepresenting itself in recent years. It now faces a new threat. The threat is the growing use of artificial intelligence-generated profiles. These fake profiles are use to attract potential clients and to spread propaganda.
Stanford researchers discover that fake LinkedIn profiles were create using deepfake technology. They were use to disinformation both from China and Russia, according to the researchers. They were also use to spread anti-Western messages.
These fake LinkedIn profiles are akin to telemarketing in digital age. These profiles are create by companies that hire marketers outside the company to pitch their services to potential clients. They don’t conform to the guidelines of the website which prohibits photos of others.
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